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In 2013, Bloomberg and iSentium began a business relationship to consider incorporating iSentium’s sentiment-analysis app (iSENSE) into the Bloomberg platform. The app identified and analyzed market-related opinions posted to social media, anticipated changes in the price of publicly traded stocks, and made information available to traders. Id. The parties entered a non-disclosure agreement and an agreement titled “Developer Agreement for Bloomberg Application Portal” (the Development Agreement). Id. at *2. The Developer Agreement provided that “no action arising out of it may be brought by iSentium more than one year after the cause of action’s accrual.” Id. The iSENSE app appeared on Bloomberg for an unspecified amount of time, but in February 2016, iSentium requested that Bloomberg remove the app because it was no longer technologically compatible with the Bloomberg platform. Id. Shortly thereafter in July 2016, Bloomberg announced its own sentiment-analysis app. Id. Subsequently in October 2017, iSentium brought a claim for misappropriation of its trade secrets. Id.
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